Since 1978 Wilton's Flooring has been a major supplier of all things flooring for the city of Beeville, TX and the outerlying gulf region. Having made do with a storefront and a simple sign for many years, they decided to invest in a new image and expand their presence online.
Every company has different branding needs. Some companies with strong brand equity can sell products on name alone. But the basis of any good brand is to provide an identity, lend credibility and be mentally sticky. Since Wilton's handles commercial and government contracts, in addition to residential, the credibility aspect of a professional image is important in their work.
Having never had a logo, we made something simple and clean from scratch, which would communicate the flooring aspect of their business, with a color palette which complimented the region.
Like homes, websites range from small and simple to large and exotic, with price tags to match. But regardless of size and complexity, for a website to be effective, it must be compelling. This means good content, a beautiful aesthetic, and easy user interaction across any device.
Responsive web design dynamically re-arranges content to fit the dimensions of any screen. Given the hundreds of internet capable devices these days, responsive capability is more important than ever.
Not every customer is sitting at a desk. And for local businesses, it's important that customers can easily find a phone number or navigation info directly from their phone when they're out in the community.
As a part of our online strategy, we optimized the new Wiltons website so the company would rank well under relevant, flooring-related search terms within google.
We also created a google business page listing to further promote visibility in google maps and search engine listings. This ensures the company can be found by local customers.
Wilton's Flooring now boasts a modern, polished website and company image which will help it compete in the marketplace. The responsive capabilities of the site ensure a consistent user experience, where service offerings and contact information are easily found. And with successful SEO, the website will have a steady flow of targeted traffic to fuel business growth.